Con
Yet another WordPress dev
add_filter( 'woocommerce_product_add_to_cart_text' , 'custom_select_options_text' );
  function custom_select_options_text() {
  global $product;
  $product_type = $product->product_type;
  switch ( $product_type ) {
  case 'subscription':
  return __( 'Options', 'woocommerce' ); /*change 'Options' for Simple Subscriptions */
  case 'variable-subscription':
  return __( 'Options', 'woocommerce' ); /*change 'Options' for Variable Subscriptions */
  case 'variable':
  return __( 'Options', 'woocommerce' ); /*change 'Options' for Variable Products */
  break;
      }
  }